A Norfolk family, three generations of craft.

Starmer Ltd began at a kitchen table in the heart of Norfolk. What started as a single batch of boilies for a father-and-son fishing trip quickly turned into a passion — and then a small business.

Thirty-five years on, we're still family-run and still rolling every boilie the same careful way. The recipes have grown; the principles haven't. Only the finest raw ingredients. No shortcuts. And every bag packed by someone who cares.

Along the way, our love of the outdoors led us to two more crafts: high-energy wild bird food for British gardens and cleaner, floating pond pellets for koi keepers. Different animals — same standard.