Est. 1988 · Norfolk, England
Made by hand.
Loved by nature.
Britain's finest carp fishing baits, high-energy wild bird food, floating koi & pond pellets and natural pet care — crafted for over three decades in the Norfolk countryside.
The range
Four passions.
One craft.
From dawn on the bank to the birdsong in your garden — every recipe we make begins the same way: slowly, by hand, with the finest ingredients we can source.
Bestsellers
Loved for a reason
3kg suet feed pellets plus suet & seeds mixed birdseed
This pellet is a quality Insect suet pellets which are all suitable for feeding most wild birds all year round that visit our gardens and woodlands. Beaks Suet fat Pellets are a delicious easy to dige
5mm Halibut marine pellets
Halibut pellets are halibut pellets right? wrong.
Boilie base mixes
About our base mixesMILK PROTEIN: The first base mix made available and a proven catcher since the early 80's. Our milk protein base mix contains a time proven blend of milk proteins that are highly
Mixed boilie off cuts 5kg
Mixed boilie off cuts and over runs. All mixed flavors, colours, sizes and shapes.
A family story
From a single Norfolk kitchen
to every corner of the UK.
In 1988, a small batch of hand-rolled boilies left the door for the first time. Nearly forty years on, we still roll them the same way — because nature doesn't reward shortcuts, and neither do the fish.
Read our storyBest boilies I've fished in twenty years. Consistent, and the fish just love them.
The garden mix brought robins back to our garden within a week. Genuinely brilliant.
Koi pellets are top-tier. Cleaner water, brighter fish. Free delivery is the icing.